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Bournemouth’s ‘The Cherries’ nickname explained

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AFC Bournemouth Daily News Roundup
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AFC Bournemouth are known as ‘The Cherries’ due to cherry orchards that once stood by Dean Court following JE Cooper-Dean’s 1910 land grant, a link reflected in early cherry-red kits and preserved through the 1970s rebrand.

Bournemouth unveil 2026-27 Hummel home kit, switching from Umbro. Red and black wider stripes with gold chevrons, collar and cuffs, plus a 1936 crest pattern. Paired with black shorts and socks, on sale now.open

Bournemouth agree a three-season deal with Chery UK as official automotive partner to 2028/29, with men’s 2026/27 training kit front branding and support for the women’s team.open

Bournemouth are evaluating a ‘concrete’ move for Inter’s Luis Henrique, with a formal offer expected in the coming weeks after January interest. A €30m bid then was cited as likely sufficient now.open

Not relevant to Bournemouth’s squad - no Bournemouth details provided.open

Bournemouth’s nickname ‘The Cherries’ stems from cherry orchards by Dean Court after JE Cooper-Dean’s 1910 land grant, echoed in early cherry-red kits and retained through the 1970s rebrand.open

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NewsFootballAFC Bournemouth Daily News Roundup
Bournemouth’s ‘The Cherries’ nickname explained