Best Strictly Come Dancing Betting Sites: Novelty Betting Markets
Strictly Come Dancing fans, it is almost that time once again! One of the most popular TV shows in the country is set to return to screens for series 23. Not only is the show popular to watch, but it has become a favourite to bet on too! So ahead of the 2026 edition, we have taken a look all things ballroom betting, putting together this article all about the best Strictly Come Dancing betting sites, markets, betting tips, and Strictly odds.
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By LiveScore Desk, Editorial team for sports, betting and casino Last updated: 27 July 2026, 01:55PM
Strictly Come Dancing Betting Offers
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Best Strictly Come Dancing Betting Sites
Below are some of our top recommendations for novelty betting sites. You can compare these operators more broadly in our betting site reviews.
Spreadex
Great spread betting options- Mobile compatible
- Huge selection of odds
The interface can be overwhelming to new bettors
A market leader in providing both fixed odds betting and spread betting, Spreadex provides an excellent betting experience. It is an experienced and easy to use platform that works seamlessly across desktop and mobile, enabling bettors access to the latest odds and offers on the go. It features a range of sports and specials markets where bettors can enjoy odds across top entertainment shows including Strictly Come Dancing. Whether you are new or returning to the site, there are valuable bonuses available to claim to enhance your betting experience.
Bet365
- Well-established betting brand
- Mobile app
- Competitive odds
- Withdrawals can be slow
A household name in the United Kingdom when it comes to online betting, bet365 provides a reputable and experienced betting platform. It features a wide range of betting markets across sports and entertainment, including competitive Strictly Come Dancing odds throughout each season of the popular show. It accepts a range of payment methods enabling smooth and seamless deposits and withdrawals. There is also a dedicated mobile app available for download for an enhanced betting experience.
Sky Bet
- Recognised brand in the industry
- Modern betting platform
- Good range of sports
- Limited offers
Another well-known name in the UK betting scene, Sky Bet provides an experienced betting platform offering a wide range of betting odds. Punters can expect to find a range of sports betting opportunities as well as novelty and entertainment markets to suit a variety of betting preferences. The site is easy to use and well designed, creating a seamless betting experience, it also works with mobile browsers and via a dedicated app available for download to both iOS and Android devices.
Betfred
- Long-serving betting brand
- Easy-to-use platform
- Range of promotions
- Interface remains outdated
One of the longest standing betting platforms in the country, Betfred provides an experienced online betting site and app that provides bettors with everything that they could possibly want. With competitive odds and an impressive range of markets, Betfred remains a reliable choice for any online betting activity. Its entertainment and TV betting markets are popular and consistently updated to provide bettors with the best possible odds. In particular, its Strictly betting odds are highly sought after.
William Hill
- Trustworthy and reliable brand.
- Huge range of betting markets.
- Frequent promotions.
- Site navigation can be difficult.
A well-established betting brand, William Hill provides an experienced and intelligent online betting platform suitable for bettors of any levels of experience. Whether you are a new customer or existing, there is plenty to take advantage of, including welcome bonuses, existing customer bonuses, and an impressive library of competitive betting odds across one of the widest selections of markets. Its TV and entertainment betting odds, in particular Strictly betting odds are highly sought after, making it one of the go-to destinations.
How Strictly Come Dancing Betting Works
When getting involved with entertainment betting such as Strictly Come Dancing odds, these can differ slightly to other types of betting such as sports betting.
Bookmakers will set odds by using things such as judges scores, celebrities dancing experience, fan bases, and early voting trends. Markets will move quickly after live shows, reacting to things such as surprise dance offs, viral social media moments, trends, and more. In comparison to sports betting, entertainment odds such as Strictly odds rely less on form and skill, and more on audience perception and popularity, making them uniquely unpredictable.
Popular Strictly Come Dancing Betting Markets
We have taken a closer look at some of the main types of bets that can be placed on Strictly Come Dancing and what Strictly odds punters can expect to come across.
Outright Winner
A bet that can be placed any time before the final, this involves fans of the show betting on the couple that they think will win the series overall. This market often sees some of the most competitive Strictly betting odds as it really is anyones game! Whether you have a favourite celebrity or dancer in the competition, place your bets on the outright winner and see if come the final your prediction was correct!
Next Elimination
A Strictly betting market that runs weekly and is one of the most popular throughout the competition, this involves punters predicting who they believe will be the next to be eliminated from the competition. Whether it is based off of recent performances, appearances in the dance off, or just a poor weekly performance, get your bet on the next elimination correct for the chance to win!
Top Male/Female
This bet involves fans or keen bettors on the show placing their bets on who they think will be the top male and female celebrity dancers in the competition. These Strictly Come Dancing betting odds will not be available at every bookmaker but is another fun opportunity for fans of the show to get involved with.
Judge Scores vs Public Votes
No couple in the competition is safe based purely off the judges scores alone. They have to not only impress the judges, but the viewing public. The results of the dance off will be decided by perhaps the harshest critics of them all, the viewers! In the case of a tie, it is the viewers votes that will hten taken precedence over the judges.
Special Markets (e.g. Final Dance Off)
There will also be special markets available on Strictly, including on things such as the final dance off, where bettors can once again get involved with the show and bet on who they think will be making it through.
Tips for Betting on Strictly Come Dancing
Watching Trends: It is common for certain trends to develop throughout a series depending on performances and personalities in the competition. Keep an eye out for these developing as the series progresses.
Understanding Public Sentiment: If there are particular popular celebrities in the competition with large fanbases, keep in mind that these may play a part in who is voted in by the public. The same goes for those who may not be as well-known.
Spotting Value In Odds: Keep an eye out for any potential value bets where odds may have been mispriced on selections due to a bookmaker not necessarily knowing or understanding the following a contestant may have or be gaining throughout the contest.
Following Social Media Buzz: Be sure to check out social media each week and see what is being said about the competition, dancers, celebrities, judges, public votes, and more to get a feel for any potential favourites or trends developing that could help you with your bets.
Considering Judges’ Influence Vs. Audience Votes: The judges alone can not keep contestants in the competition, which is why it is important to see how both the judges at the public vote in order to place the most effective wagers.
Strictly Betting Odds & Predictions
Strictly Come Dancing betting odds can chop and change throughout the weeks the competition runs. This can be down to things such as the judges scores, audience and public votes, eliminiations, and more. Keep checking and analysing the odds that are available and the prices, identifying any potential value bets and mispriced odds in your opinion.
When selecting Strictly Betting odds and making your predictions for each show of the series, it is important to check out factors such as previous voting history from both the judges and the public to try and predict what could happen in the upcoming week. Review things such as the amount of dancing experience the celebrities may have, or if they have a particularly large fan base and therefore following that will keep them in the competition longer because they are popular not necessarily off of their ability. As the competition progresses, voting patterns becoming increasingly influential. It is not always the case that early leaders will go on to win either, with a journey of a contestant throughout the contest often getting the support of viewers.
Strictly odds are determined ultimately by several factors, including scores, personality, ability, fanbase, storylines, and more, and to get the best value and outcome, it all remains down to luck.
The same bookmakers usually run similar markets for Love Island and Great British Bake Off.
Responsible Gambling
When placing any bets online, it is important to practice responsible gambling habits wherever possible. Start by setting yourself a budget that you can afford and stick to, and set yourself reminders to keep the time that you are playing under control. For further support there are various responsible gambling tools that can be utilised at bookmakers including setting up time limits, reality checks, deposit limits, activity statements, self-exclusions, and time out tools. There are also various responsible gambling helplines available including GamSTOP and GamCare.
Strictly Come Dancing Betting Sites FAQs
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