I’m a Celebrity Betting Guide: Odds, Tips & How to Bet 2026

Best I'm a Celebrity Betting Sites

Spreadex - Best for Placing Spread Bets

With spread betting and fixed odds under one roof, Spreadex gives I'm A Celebrity fans more than one way to back their jungle predictions. Fixed odds punters can get involved with the usual winner and elimination markets, while spread betting fans can look out for markets based on how a celebrity fares across the series. This detailed and unique online betting platform is modern and well designed, and it works smoothly across desktop, mobile browsers and the dedicated Spreadex app.

bet365 - Best for Market Variety

A well-established and experienced online betting platform, bet365 was among the first bookmakers to price up I'm A Celebrity 2026, opening its winner market well before launch night. Its TV specials section is well worth keeping an eye on once the show is on air, when more markets tend to appear across the three weeks in camp. The platform is intuitive and fully compatible with mobile devices, making it easy to check how the odds react after each episode.

Sky Bet - Best for Mobile Betting

A household name in the UK betting industry, Sky Bet is another strong option for I'm A Celebrity betting. Its novelty and TV markets sit alongside its everyday sports coverage, so punters can follow the jungle odds in the same place as their usual bets. The site and app are clean and easy to navigate, making it a dependable choice for keeping track of the market from launch night through to the final.

Betfred - Best for Promotions

One of the longest-standing betting brands in the country, Betfred regularly covers the biggest reality TV shows in its specials section, making it a natural fit for I'm A Celebrity betting. Alongside its odds on the outright winner, punters can take advantage of regular promotions for new and existing customers. A dedicated mobile app is available for betting on the go, and the website works just as well on a mobile browser.

William Hill - Best for Experience

Punters after an experienced and reputable bookmaker for their I'm A Celebrity betting will find plenty to like at William Hill, which installed Wayne Rooney as its early favourite as soon as the reported line-up emerged. Its platform is intuitive, responsive and packed with markets and promotions, giving every kind of bettor something to get involved with throughout I'm A Celebrity 2026.

I'm A Celebrity 2026 Odds

Wayne Rooney has been the clear favourite since the bookmakers first priced up the market, with his wife Coleen having finished runner-up in 2024. Joanna Page has been one of the most backed celebrities so far, while comedian Leigh Francis and Love Island's Chloe Burrows are also near the front of the betting.

Here is how the outright winner market looks ahead of launch night. Odds correct on 9 November 2026 and subject to change.

• Wayne Rooney: 9/4

• Joanna Page: 7/2

• Leigh Francis: 8/1

• Chloe Burrows: 9/1

• Jack Skipper: 10/1

• Sharky: 12/1

Last year's series showed how much a loyal online following can count for, with Angry Ginge winning the 2025 series. With YouTubers and internet personalities in this year's line-up too, the favourites may not have it all their own way. Always compare prices across bookmakers before placing a bet.

I'm A Celebrity 2026 Line-up

Twelve celebrities are heading into camp this year, with a mix of sporting legends, actors, comedians and online stars. Here is the line-up:

• Wayne Rooney (former England and Manchester United captain)

• Joanna Page (Gavin and Stacey actress)

• Leigh Francis (comedian, best known as Keith Lemon)

• Chloe Burrows (Love Island star and radio presenter)

• Ricky Wilson (Kaiser Chiefs frontman)

• Sharmarke "Sharky" Mohamud (YouTuber and Beta Squad member)

• Jack Skipper (comedian)

• AJ Odudu (TV presenter)

• Ade Adepitan (Paralympic wheelchair basketball medallist and TV presenter)

• Claire Sweeney (actress)

• Leomie Anderson (model and presenter)

• Mariella Frostrup (broadcaster and journalist)

Late arrivals are a regular feature of the show, so expect new faces to join the camp once the series is under way.

I'm A Celebrity 2026: Details and Info

Here is everything you need to know about this year's series:

Why Bet on I’m a Celebrity?

I'm A Celebrity betting has become a really popular activity in the UK for fans of the show. It attracts millions of viewers each year, and not only is it one of the most-watched programmes on ITV, but it also sees a UK-wide social media takeover every November.

The entertainment of predicting who will face the next trial and who will be the next to leave really engages viewers and immerses them in the series. This kind of reality TV and novelty betting appeals to viewers because it turns their opinions into bets. There are no stats or form guides to study as there are in sports betting, just pure public opinion.

There is an extensive selection of betting markets on offer, from predicting the outright winner of the series to the next elimination, top male and female, and more, offering plenty for viewers to get involved with. I'm A Celebrity betting transforms casual viewing into a uniquely engaging experience.

If reality TV betting appeals more generally, our Love Island guide covers the same ground for those shows.

Key Factors to Consider Before Placing a Bet

Before getting involved with I'm A Celebrity betting odds, there are some important things that punters should understand. Several factors can influence betting outcomes and potentially impact the results.

• Contestant Popularity & Fan Bases: Perhaps playing one of the biggest roles, especially in the early stages of the show, celebrities who are widely known and liked, with a good sense of humour, are often the first to connect with viewers. Controversial figures in the camp may struggle to attract support, as may those the audience finds harder to relate to. Celebrities with large followings may also hold an advantage until viewers get to know the rest of the camp.

• Format Changes, Twists & External Factors: Bettors should also consider any format changes and twists that may arise during the show. This can include team-based challenges, late arrivals to the camp, double eliminations and more. External factors can also influence the I'm A Celebrity betting odds, such as clips from the show gaining attention on social media, memes and standout moments that could completely transform a contestant's journey.

• Online Fan Bases: Last year, Angry Ginge was crowned King of the Jungle, showing how far a loyal online following can take a campmate. With YouTubers and internet personalities in this year's line-up as well, it is worth considering how strong each celebrity's online support is, not just how well known they are.

• Bushtucker Trials: The public votes for who takes on the early trials, and the way a celebrity handles them can quickly win viewers over. Those who face their fears and bring back stars for camp often grow in popularity, so keep an eye on how each campmate performs in the trials.

How to Place a Bet (UK Focus) 

In order to place bets at bookmakers in the UK, there are some important things that people must keep in mind to ensure they are partaking in safe and secure online betting.

First of all, bettors should be at least 18 years old to be able to sign up for and use online betting sites. When searching for any online betting platform, punters should only be looking at licensed and reputable bookmakers that are under the approval of the United Kingdom Gambling Commission (UKGC). This licensing ensures that platforms adhere to strict legal regulations, such as fair play, responsible gambling, player safety, and security. 

Step-by-Step Guide to Placing a Bet:

1. Go to any of the best I’m a Celebrity betting sites that we have included above.

2. Open an account with the platform by completing the registration process and entering all of the required details.

3. Create your login details and verify your account.

4. Sign in and head to the Cashier/Banking section to make a deposit.

5. Explore the I’m a Celebrity 2026 betting markets and make your selections.

6. Enter your stake, confirm your selections and place your bet!

I'm a Celebrity Betting Markets

There are several different I'm A Celebrity 2026 betting markets that punters can expect to find across various bookmakers. We have looked at the most popular markets in more detail below.

Winner

Placing a bet on the winner of I'm A Celebrity is one of the most popular betting markets available on the show. Simply select the celebrity you believe will be crowned King or Queen of the Jungle, and get your prediction right for the chance to win. The market is open before the series starts and stays open until the final, with prices moving after every episode as the public vote takes shape.

First Eliminated

After the first week or so in camp, the public vote begins and celebrities start to leave the jungle and reunite with their families. Before that happens, bookmakers usually price up a dedicated market on who will be the first to go, giving bettors the chance to back their prediction before the eliminations begin.

Favourite Contestants

Bettors can also wager on the celebrities they believe will be the favourites in the camp, such as those who remain the longest, and the top male or female. This can also be the ones that viewers think could win the series based on things such as public sentiment, media coverage, and early performances.

Next to Leave

Once the eliminations are under way, bookmakers price up who will be the next celebrity to leave the camp. Prices react quickly to each episode, so a tough trial, a camp argument or a quiet few days on screen can all see a celebrity's odds shorten. Keep in mind that late arrivals and double eliminations can shake this market up.

Bushtucker Trials

Some bookmakers also offer markets on the trials themselves, such as which celebrity will be picked for the first Bushtucker Trial or who will take on the most trials during the series. With the public voting for who faces the early trials, these markets often favour the biggest names and the celebrities viewers most want to see squirm.

Betting Strategies

Having any sort of betting strategy in place when getting involved with I’m a Celebrity betting odds can make all the difference. Since a lot of the show depends on public votes rather than any sort of measurable performance, bettors must be observant and disciplined when betting.

A key strategy when it comes to this kind of betting is to keep stakes small. Treat your bets as a bit of light entertainment, fun and enjoyment. With so many twists and surprises, this allows punters more opportunities to place bets, rather than just a couple of larger bets. Also, take the time to seek out potential value bets as opposed to simply betting on the favourites. Look at the outsider odds, resilience in trials, online popularity as the series goes on, and more! It can also be worthwhile focusing on potential underdogs in the series, keeping up to date with social media followings, trends, and viral clips. 

One of the key considerations when betting on reality TV and novelty markets is to avoid emotional betting. It can be easy and tempting to back a celebrity simply because you know or like them, as opposed to their performances in trials or contributions in the camp. Try to base your bets on evidence, keep an eye on social media, and monitor reactions from viewers, as well as how each celebrity is portrayed.

Common Mistakes to Avoid

While there are some betting strategies that punters can look to apply to their wagers, there are also some key mistakes that they should look to avoid making when betting.

Do not bet more than you can afford to spend. Before getting involved with any I’m a Celebrity betting, set yourself a budget you know that you can afford and will stick to. This can help to limit and control your expenditure. Also, avoid chasing any losses that you may incur, as this can be a rash decision that can result in exceeding your budget.

Ignoring the terms and conditions of any I’m a Celebrity 2026 betting promotions can lead to players being caught out. There are several key pieces of information punters should look for, including any minimum requirements, payment exclusions, wagering requirements, and more.

It is also crucial to remember that players should not assume that betting odds guarantee a specific outcome. Any bets that are placed are predictions and are not guaranteed to result in a win. Be realistic about the chances and consider how various factors may impact the outcome.

Monitoring the Betting Market & When to Cash Out

The I'm A Celebrity betting odds and markets are highly reactive and can see things shift dramatically following each episode.

Several factors can contribute to these movements, including significant events, trials, standout moments or even heated arguments in camp. One clip from a trial going viral after an episode can be enough to move a market, so it pays to keep up with the show and the reaction to it.

Bookmakers adjust their prices according to public sentiment, social media trends and press coverage. Many offer cash out options, which let punters settle a bet early as the series progresses, either to lock in a return or to limit a loss, depending on how the odds have moved.

More experienced bettors may also choose to hedge, backing another contestant alongside their original bet to cover more than one outcome. Some sites may offer in-play markets during the series too. Whatever approach you take, stick to your budget and treat your bets as part of the fun of the show.

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The same operators tend to run similarly detailed markets for Strictly Come Dancing.

Responsible Gambling

It remains one of the most important things to keep in mind when placing any bets online, even on novelty markets and reality TV, that bettors practise responsible gambling habits wherever possible. Set yourself an affordable budget that you can stick to, and never spend more than you can afford. Set limits for yourself, or use the responsible gambling tools on offer at betting sites, such as deposit limits, time limits, reality check reminders and self-exclusion.

Only ever bet with bookmakers licensed by the UK Gambling Commission, and remember you must be 18+ to gamble. You can also sign up to GAMSTOP, the free national self-exclusion scheme, to block access to all UK licensed gambling sites. For further support, GamCare and BeGambleAware are available, and the National Gambling Helpline is free and open 24/7 on 0808 8020 133.

Conclusion & Final Thoughts

When it comes to I’m a Celebrity betting, punters must ensure that they are familiar not only with how the show works but also with how the betting markets and odds work too. The programme is determined by public opinion, rather than statistics or previous results. Only use licensed and reputable bookmakers for your I’m a Celebrity betting, explore and compare various markets and odds available at bookmakers, do not spend more than you can afford, and ensure that your bets on the annual series remain a bit of responsible fun and enjoyment. 

You can compare these operators more broadly in our betting site reviews.