Official: RedBird launch ‘Milan Sports & Entertainment’ company – the initial focuses

Today, RedBird Capital Partners have announced the creation of a new company that will focus specifically on AC Milan.

This season, Gerry Cardinale’s commitments to Milan have been seen much more. The American has been at every game in Serie A, proving his desire to be closer to the team and it feels like his relationship with the club (and fans) is growing deeper.

He’s still got room to learn, but it’s a substantial improvement from recent years and now, he’s taken a new step forward.

As MilanNews relays, RedBird Capital Partners have now launched a new holding company for anything and everything related to the Rossoneri, calling ‘Milan Sports & Entertainment’, MSE for short.

This company will ‘consolidate RedBird’s Milan-based investments in sports, infrastructure, and entertainment’ and organise individual assets into a ‘multi-sport platform’.

The report continues, stating that MSE will help to further transform Milano into one of the ‘most influential sports and entertainment markets in the world’ by combining its importance in fashion, design, culture, sports and entertainment.

Above all, though, it’s another representation of RedBird’s long-term investment and commitment to the club (and the city).

San Donato is also referenced, with MSE making a commitment to the area, and there are plans to create a stadium and arena management business, which could eventually culminate in the Rossoneri’s NBA team.

Finally, RedBird have formed a new leadership team for the group, with Brett Yormark appointed the CEO of the company. He will report directly to Cardinale and will lead the ‘development and implementation of MSE’s strategy, overseeing current portfolio businesses and evaluating future investment opportunities.’