Cardinale discusses MSE creation and evolution within Milan: “Helping write a new chapter”

By: Ben Dixon

With the news of the new company leading AC Milan, Gerry Cardinale has offered a few words about what it means for the project.

In recent minutes, RedBird have announced a new parent company for Milan, aptly named ‘Milan Sports & Entertainment’. It’s a project that aims to put all of the club’s investments under one umbrella, whilst also allowing further investment into the city.

The new stadium is believed to have played a big part in this decision, and the Rossoneri will hopefully benefit significantly from this move.

As MilanNews relays, Cardinale offered some words in the announcement about the creation of the company, what it means to the city and for Rossoneri fans, what it means for the club.

“Over the past 25 years, we have worked alongside rights holders in the sports and media sectors to create innovative businesses that have transformed their respective industries.

“This evolution is based on a deep respect for the intellectual property assets that underpin these businesses, a long-term partnership with rights holders, and the ambition to fully unlock the potential of these teams and leagues, both on and off the pitch.

“Milan Sports & Entertainment represents the culmination of this journey and the work we have carried out since we first invested in AC Milan four years ago. Becoming a club owner has given us an even deeper understanding of what creates long-term value: winning, serving fans, and investing in the communities that give these institutions meaning.

“Today, we apply this experience on a different scale: not just to a single club, a single sport, or a single facility, but to an entire city and a portfolio that spans sports, lifestyle, and entertainment. I have known Brett Yormark and worked with him for 25 years.

“We’ve been working with Milan for years, and I can’t imagine a better executive in the international sports industry to help execute this strategy. Thanks to Brett, we can bring the best of American sports and live entertainment to Milan, helping write a new chapter in the city’s growth and international success.

“With AC Milan as our cornerstone, which will always be the driving force behind all our initiatives, we intend to build a world-class sports and entertainment platform capable of shaping the future of Milan and European sports, and bringing it back to the forefront of the global stage.”

Considering how much attention Cardinale has paid to the future of the Diavolo, and taking them back to the top level, it’s nice to hear it referenced once again in his latest statement. Hopefully this move is another step towards that.