Tote has been offering horse racing pool betting since 1929, making it one of the oldest and most established bookmakers for Irish punters. And the bookie isn’t just for pool betting. It also offers fixed odds betting markets across over 27 sports, including horse racing, football, tennis, cricket, golf, rugby, darts, and basketball. Tote Ireland site also offers online casino and live casino for Irish punters who enjoy both sports betting and playing online games.
In this Tote Ireland review, we assess everything you need to know about Tote, including its welcome offer for Irish punters, how Tote Placepot works, and the best football betting markets you can wager on. We also look at the Irish-friendly payment methods that you can use and how to place bets at Tote on your mobile device.
By Lauren Lister, Online Casino WriterLast updated: 7 August 2026, 07:54AM

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While the modern Tote bookmaker launched in 2020, the Tote brand was first founded in 1929 as a safe and regulated platform for pool betting on horse racing across the UK and Ireland. Its initial objective was to collect wagers from bettors and put them into one central pool, where winners can later share dividends among themselves. Today, Tote has advanced, now offering an online sportsbook and mobile app where you can place both pool bets and fixed odds wagers on horse racing, as well as bet on other sports.
Creating an account at Tote in Ireland is easy. Here are the steps you can follow to register.
Go to the official Tote Ireland site: To make sure you claim offers for Irish punters, you need to sign up on the Tote site version for Irish bettors. So, use the featured links and banners on this page, as they will redirect you to the official Tote Ireland site. Similarly, you can browse Tote.ie on your desktop or mobile browser or download the Tote app and register from the app.
Tap or click the ‘Join’ or ‘Join here’ button: Once you’re on the Tote.ie homepage, tap or click the ‘Join’ button in the top-right corner of your screen to initiate the registration. If you use our Tote welcome offer banner for Ireland punters, you’ll be redirected to the welcome offer page, where you should tap or click the ‘Join here’ button to register.
Enter your details: On the registration page, enter your account details such as your email and password. You then need to provide personal details, including your first name, last name, address or postcode (you can also enter the address manually), date of birth, and phone number.
Set your deposit limit: You can set your deposit limit while signing up or set the limits later, after registering.
Tap or click the ‘Create Account’ button to finish registering: Before completing the registration, agree to the terms and conditions and then tap or click on the ‘Create Account’ button to create your account.
Claim welcome offer: After registering, you can claim the Tote sign up offer of €20 free bets as a new Irish punter. To get the offer, deposit and bet a minimum of €5 at odds of 1/1 (2.0) or greater on any sport.
Placepot is one of the most popular horse racing betting options at Tote. In this type of horse racing bet, you don’t necessarily need to back the winner, although a winner still counts. Instead, you select at least one horse in each of the first six races that you believe the horse will place, i.e., the horse to finish first, second, third, fourth, and so on, depending on the number of runners.
The Placepot also works similarly to football Each Way accumulator bets, as you include selections from multiple races. And just like in football accumulator bets, each horse must finish in your predicted place for your bet to pay out. So, your payouts depend on how many other punters are successful, and the fewer winners there are, the bigger your share of the pool.
One key reason Tote Placepot is popular with Irish punters is its potential for large payouts even on a small stake. According to Tote records, the average Tote Placepot payout in 2025 was approximately €442.90 to a €1 stake. And at the last Cheltenham Festival, the average Placepot payout for a €1 winning Placepot was €2,931. This shows how lucrative Tote Placepot bets can be.
While horse racing is the most popular sport with Irish punters at Tote, particularly on pool betting and Placepot, the bookie also offers fixed odds betting. It even covers more than 27 sports that you can bet on with competitive fixed odds and markets.
Some of the most popular sports at the bookmaker include football, greyhounds, tennis, cricket, darts, rugby, American football, basketball, and boxing. It also covers Gaelic football and Gaelic hurling, which are some of the most popular sports in Ireland.
Compared to other sports, football has the most extensive market coverage at Tote, and you can bet on competitions such as the Premier League, Championship, Champions League, Serie A, La Liga, and Bundesliga. Every football tournament also features lots of betting markets with competitive odds, including Match Result, Total Goals, Both Teams To Score, Correct Score, Double Chance, Draw No Bet, and Handicap.
The average betting margin at Tote is also around 6.3%, which is above the average in the market. So, whether you’re a fan of football or any other sports, there are lots of competitive betting markets you can choose from.
Tote operates in both Ireland and the UK, and considering the bookie was first launched in the UK and its headquarters are still in the UK, the Tote UK site tends to dominate the market. So, it’s easy to open Tote.co.uk while you are looking to browse the Irish site, Tote.ie.
Keep in mind that Tote.co.uk and Tote.ie offer separate promotions for new and existing bettors, bonus terms, and general terms and conditions. So, as an Irish punter, we recommend that you make sure you sign up on the Ireland-specific site to claim the correct offer and with the right terms and conditions.
Tote launched the mobile app when launching the website platform in 2020, and the app has since established itself as one of the best sports betting apps in Ireland. It has even received impressive reviews from bettors, boasting a rating of 4.6 stars out of five in both the Apple App Store and the Google Play Store.
Some advantages of using the Tote mobile app are that it’s easy to use and loads fast compared to the desktop site. It also features an intuitive interface and clear menus that make the app easy to navigate and place bets even if you're new to pool betting or fixed odds betting in Ireland.
If you don’t want to download an additional app to your smartphone, tablet, or iPad, you can use the Tote mobile site, and it works similarly to the app. The mobile site also runs smoothly without lagging, even on mobile devices with small screens.
With the Tote app or mobile site, you can place bets from anywhere, anytime. It’s also more convenient to place Tote Placepot bets and live stream horse races, football matches, and other major sports events, as well as place in-play bets right from your phone.
Unlike most sports betting sites in Ireland, Tote doesn’t accept many payment methods, especially third-party payment options. Still, it supports banking options accessible to every Irish punter.
To deposit, you can only top up your account with debit cards like Mastercard debit and Visa debit. Credit cards are not accepted as of the time of this Tote Ireland review, nor does the bookie support bank transfer. You can also only withdraw via debit cards. Your withdrawals are processed within 24 hours, although it can take 1-2 working days for your withdrawal to reflect in your bank account.
Pros
Cons
While you can win real money betting at Tote, you should only play for entertainment purposes. So, don’t place pool bets or fixed odds wagers to earn income or solve your financial issues. Also set a budget for the money you are willing to spend on betting, as well as bet limits, and don’t use money you can’t afford to lose. Tote also offers safe betting tools that you can use to stay in control of your betting habits, and they include Deposit Limits, Reality Checks, Gaming opt-out, Net Loss Limits, and Self-Exclusion.
There are also support organisations that you can reach out to if you feel your betting is no longer fun, or you’re losing control of your betting habits. They include Problem Gambling Ireland (email them at info@problemgambling.ie or text on 089 241 5401 to arrange a call). You can also call the National Gambling Helpline Ireland (1800 753 753) or speak to a support team on gamblingcare.ie.
Tote is the best betting site and app in Ireland for pool betting, and it allows you to wager on both pool bets and fixed odds markets. This makes it ideal for Irish punters who enjoy wagering on unique betting systems, in addition to the traditional markets.
The bookie also offers a generous welcome offer for new Irish bettors. When you deposit and bet at least €5 at odds of 1/1 (2.0) or greater on sports, you get €20 free bets. Both the minimum bet and odds requirements are also favourable, since most other sites require higher qualifying bets and odds to claim sign up offers.
FAQs: Tote Review Ireland