bet365 Tournament Challenge: Win Up to £250,000 for Free

The UEFA Champions League is ongoing, and you can make your football betting experience even more fun and interesting by participating in the bet365 Tournament Challenge. This Champions League Tournament Challenge is for new and eligible customers and gives you a chance to win up to £250,000 in prizes. And the best part is that the challenge is free to play, and you won’t need to risk any cash to participate in the offer. All you need to do is predict Champions League Matchday fixtures, and for every correct prediction, you earn points that increase your chances of winning prizes.

In this guide, we look at how the bet365 Champions League Tournament Challenge works and give you a step-by-step guide on how to enter the challenge and win. We’ll also highlight the key terms of the offer you should know before participating in the offer.

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jon fisher author picBy Jon Fisher, Sports WriterLast updated: 5 November 2026, 08:54AM

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What is the bet365 Tournament Challenge?

bet365 recently entered into a partnership with the UEFA Champions League. And as now the official sports betting partner of the club football competition, this top UK betting site has launched a unique tournament challenge that rewards Champions League fans, allowing you to win up to £250,000 in prizes. The challenge is separate from the standard betting and doesn’t require you to place a regular bet to participate. If you would rather back the matches themselves, our bet365 Champions League betting guide covers the standard markets

You take part in the Tournament Challenge for free by making selections on Champions League fixtures through the tournaments page. Then, you earn points based on the number of correct predictions you make, and the more accurate your selections are, the higher you can climb on the leaderboard and win higher prizes.

As mentioned, the UEFA tournament challenge on bet365 offers up to £250,000 in prizes. Each of the 10 Matchdays offer a prize pool of up to £20,000 to the top winner, while the runner-up receives £5,000. From the 5th to the 100th position, you receive bonus credits.

The challenge also has an Overall leaderboard with a top prize of £50,000 for the first position. If you rank second, you get £15,000, while the third place receives £5,000. But if you rank from 101st to 10,000th place, you get bonus credits.


How to Enter the Tournament Challenge

Participating in the UEFA Champions League Tournament Challenge at bet365 is easy. Here’s how you can join the challenge;

  1. Log in to your bet365 account: Browse the bet365 desktop or mobile site, or open the bet365 app, and log in to your account with your username or email and password. If you’re a new bet365 user, first create an account using the ‘Join’ button and then sign in.

  2. Go to Tournament Challenge under Football: Once you log in, tap or click on ‘Football’ and then ‘Free Games’ under the football menu. Then select the bet365 UEFA Champions League Tournament Challenge by tapping or clicking the ‘Play For Free’ button.

  3. Make UEFA Champions League predictions: You should then make your selections on the upcoming Champions League match. Keep in mind that you can only make entries or change selections right up to kick-off.

  4. Earn points: You’ll earn points for each correct prediction you make. Typically, the points are calculated by multiplying the odds for the match result of your correct predictions by a factor of 10. Your points will then accumulate in the leaderboards, where you can win prizes depending on your points total.

New customers can also check the welcome offer in our bet365 bonus code guide


Entry Deadlines

When participating in the bet365 Champions League Tournament Challenge, the bookmaker only allows you to make one entry per fixture. And if you’re a new bettor and recently signed up for a bet365 account, entries are available until the first game goes In-Play in leg two of the Round of 16. That means, if you miss placing your first entry during this fixture, you won’t be eligible to take part in the challenge going forward.

But as an existing bettor and player with a previous entry, you can place entries until the Champions League final match. And as mentioned, you can adjust or change your selection before the match begins. Once a match is In-Play, you can’t make any changes to your entry. bet365 also runs a separate UCL Ticket Ballot, which has its own weekly entry deadlines for match tickets.

To get the most out of the bet365 Champions League Tournament Challenge, we recommend making your selections early, so you don’t miss out on Matchday leaderboard prizes.


How Points and Leaderboards Work

For every correct Champions League match prediction you make on the bet365 Tournament Challenge, you earn points that rank you on leaderboards. And the number of points you get for each correct selection depends on the match odds for the fixture. But note that correctly predicting a less likely outcome, such as the underdog to win, usually gets you more points than simply backing the favourite. Your points then accumulate and determine your position on leaderboards.

Typically, the bet365 Tournament Challenge is structured around two main leaderboards: Matchday leaderboards and the Overall leaderboard.

Matchday Leaderboards

The challenge covers 10 Matchday leaderboards for 10 key Champions League fixtures. They include Matchday 1, 2, 3, 4, 5, 6, 7, 8; Knockout phase play-offs (Leg 1 and 2 combined), and the Round of 16 (Leg 1 and 2 combined). That means, even if you join the challenge mid-season, there are still plenty of prizes you can win since Matchday leaderboards reset with each new round of fixtures.

Overall Leaderboard

The points you accumulate from each Matchday contribute to your overall score in the Overall leaderboard. This also determines your ranking among all participants. The prizes for this leaderboard are paid out after the Champions League final match, and the prize you get depends on your position. But in case your points and rank in the leaderboard tie with another player or more, the prize money is equally shared between all tied entrants.


bet365 Tournament Challenge Prizes

Matchday prizes

For each Champions League Matchday fixture, you can win the following prizes;

  • 1st position: £20,000

  • 2nd position: £5,000

  • 3rd position: £1,000

  • 4th position: £250

  • 5th position: £100 in Bet Credits

  • 6th-20th positions: £25 in Bet Credits

  • 21st-50th positions: £5 in Bet Credits

  • 51st-100th positions: £1 in Bet Credits

As you can see, you don’t necessarily need to be completely accurate in your predictions to win a prize. As long as you rank between positions 1-100, you can win a prize in your Champions Leagues predictions as long as you rank within this range.

Overall Leaderboard Prizes

All the points you earn in each Matchday also accumulate in the Overall bet365 Tournament Challenge leaderboard, which pays out after the final Champions League match. The leaderboard offers higher prize money for the top positions compared to the Matchday leaderboard, while lower ranks get you Bet Credits. Here’s the prize structure for the Overall leaderboard.

  • 1st position: £50,000

  • 2nd position: £15,000

  • 3rd position: £5,000

  • 4th position: £3,000

  • 5th position: £1,500

  • 6th-20th positions: £400

  • 21st-50th positions: £150 in Bet Credits

  • 51st-100th positions: £50 in Bet Credits

  • 101st-500th positions: £25 in Bet Credits

  • 501st-1,000th positions: £10 in Bet Credits

  • 1,001st-1,500th positions: £5 in Bet Credits

  • 1,501st-5,000th positions: £2 in Bet Credits

  • 5,001st-10,000th positions: £1 in Bet Credits


How Bet Credits work

If your points place you in lower ranks in either the Matchday or Overall leaderboard, you normally receive Bet Credits instead of cash prizes. The Bet Credits are non-withdrawable, and the bookmaker adds them to your bonus balance after the final match outcome. You can then use the Bet Credits to place bets, and any winnings from the bets go to your regular withdrawable balance. However, your Bet Credit stake is not returned with winnings and becomes void.

For example, a £10 bet with Bet Credits at odds of 2/1 (3.00) returns £20 in cash as winnings. The original £10 Bet Credit stake becomes void and disappears.

When placing with bet credits, you can also combine your Bet Credits with real cash from your withdrawable balance to place a single bet. In such a case, only the cash portion of the stake is returned with winnings from the wager. Meanwhile, the Bet Credit portion becomes void.

Another key aspect of the Bet Credits is that, you must use them immediately you receive them as they expire within seven (7) days. But if you receive additional Bet Credits before you use your previous Bet Credits, the initial seven-day expiry window resets and your total Bet Credit balance expires seven days after the last addition.


Key Terms and Conditions

There are other key terms and conditions you should consider while participating in the bet365 Tournament Challenge. They include;

  • Your account may be subject to standard verification checks before you can withdraw winnings from a prize

  • Entry to the Tournament Challenge is separate from standard bet placement, and all other offers at the bookmaker do not apply

  • You’re responsible for any tax obligations in your jurisdiction, and the mentioned prize values exclude tax deductions where applicable

  • The bookmaker can accept or decline entries, and amend, suspend or remove the feature for any event, fixture, or customer

  • bet365 also has the right to reclaim prizes awarded in error or remove the feature from players it believes are misusing the Tournament Challenge


Our Verdict

The bet365 Tournament Challenge is a great way to back your favourite Champions League teams for free and get a chance to win a massive cash prize of up to £250,000. The promotion is open to new and eligible existing bettors or players looking to make predictions on Champions League matches. For regular markets alongside the free challenge, see our Champions League betting guide

This football offer is also excellent for beginners, as you don’t necessarily need to be among the top entrants to win a prize. The tournament features a wide prize spread, up to 100th place in the Matchday leaderboard and up to 10,000th place in the Overall Tournament Challenge leaderboard.

But even though the challenge is one of the best Champions League offers at bet365, keep in mind that top prizes are hard to win. This is because you need to make accurate predictions at competitive odds in almost every entry to be among the top-ranked players on the leaderboards. Most Tournament Challenge prizes are also small Bet Credit with a seven-day expiry period.


FAQs - bet365 Tournament Challenge

Is the bet365 Tournament Challenge free to enter?
Yes. The bet365 Champions League Tournament Challenge is free to join, and you don’t need to meet any minimum deposit or stake requirement to participate in the offer. It’s also separate from the standard betting, and you can play for free by navigating to the Football section and then selecting the challenge under ‘Free Games.'
How much can I win on the bet365 Tournament Challenge?
You can win up to £250,000 as a UK player. That is up to £20,000 per Matchday leaderboard across ten Champions League fixtures, plus £50,000 if you top the Overall leaderboard.
Can existing bet365 customers enter?
The bet365 Tournament Challenge is open to both new and eligible existing customers. As a new player, however, you have until leg two of the Round of 16 goes In-Play to make your first entry. But if you already have a previous entry, you can take part in the challenge until the final Champions League fixture.
Can I change my Tournament Challenge selections?
Of course! But you can only change your selection until the match kick-off. Once the game goes In-Play, your selections are locked, and you can’t edit them.
Are Tournament Challenge prizes paid in cash?
Bet365 Champions League Tournament Challenge pays both cash prizes and Bet Credits. If you rank among the top four players in the Matchday tournament leaderboards or the top 20 in the Overall tournament leaderboard, you receive cash prizes. For lower positions, up to 100th in the Matchday tournament leaderboards and up to 10,000th in the Overall tournament leaderboard, you get Bet Credits.