Tiger roars back from Nike split with launch of Sun Day Red brand
Tiger Woods has teamed up with TaylorMade to launch a new clothing and footwear brand following his split from long-term sponsors Nike.
The 15-time Major champion unveiled Sun Day Red ahead of his first start of the year at the Genesis Invitational in California, which begins on Thursday.
SDR replaces Nike's TW Collection as the American star's official clothing brand after the end of their 27-year partnership last month.
Woods, 48, said: "I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed.
"There are things I could tell you that no one knew I was doing over the years. I'm ready to share those secrets with the world.
"Sun Day Red will embody a love of playing and competing. We are for people that share those values, whether it's on the course or in life.
"We will be anchored to putting the athlete first in the product decisions we make."
The SDR brand is an extension of Woods' partnership with TaylorMade, who first signed an equipment endorsement deal with him in 2017.
It also permanently ends his association with Nike's Swoosh logo, which was on his clothing for every one of his 82 PGA Tour victories.
Woods wore Nike apparel for the final time at December's PNC Championship in December when he played alongside his son Charlie.
The SDR logo features an abstract drawing of a tiger with 15 stripes, representing each of the California native's Major championship victories to date.
Explaining why the colour red has always been important to him, Woods said: "Mum thought being a Capricorn that my power colour was red, so I wore red as a junior golfer and I won some tournaments.
"Lo and behold, I go to a university that is red. Stanford is red.
"We wore red on the final day of every single tournament and then every single tournament I've played as a professional I've worn red.
"It's just become synonymous with me."