LiveScore announced as principal partner across Hashtag United men’s and women’s teams

LiveScore has announced a new three-year partnership with Hashtag United, becoming the club’s first-ever front-of-shirt sponsor across both the men’s and women’s teams.

The partnership begins ahead of the 2026-27 season and marks a major moment for Hashtag United, a club known for combining football, digital content and a highly engaged online fanbase.

As part of the deal, the LiveScore logo will appear on the front of both first-team kits, while the two brands will also work together on digital content, fan activations and exclusive supporter experiences.

The partnership reflects LiveScore’s continued support for football at every level, following its recent work around Non-League Day and its support for the wider non-league game.

Dominic Vye, Marketing Director at LiveScore, said Hashtag United had built “a football club with genuine soul, a loyal community, and a vision for the future”, adding that LiveScore was proud to help share the club’s story with football fans in the UK and around the world.

Spencer Owen, founder and owner of Hashtag United, said he was delighted to welcome LiveScore into “this exciting new chapter” for the club, describing the deal as a “proper partnership” that will bring real value to supporters.

Founded in 2016, Hashtag United has grown from a social-first football team into an established club within the English football pyramid, while continuing to build a large audience across YouTube and social media.

The new partnership will officially kick off in the coming months, with the LiveScore-branded kits set to debut during pre-season.