Inter and Milan unveil 71,500-seat Generali Stadium with €650 million naming deal
Generali Stadium now has a finished design and a signed naming partner. The deal brings new money to the Inter-Milan joint venture and moves the clubs closer to a venue meant for EURO 2032.
Inter and AC Milan now have a name, a design and a paying partner for their new ground. Milan’s Castello Sforzesco hosted the launch event. A scale model was on display, and architects Norman Foster and David Manica discussed the design.
Foster+Partners and MANICA drew up the plans together. The clubs say the bowl was designed to put fans closer to the pitch. It will include 13,000 premium seats. Its capacity is also larger than the 60,000 first planned.
The presentation follows years of blocked plans.
Generali deal is priced as a stadium naming record by one account
The Trieste-based insurer bought the naming rights and will pay the Inter-Milan joint venture. On top of the naming rights, Generali becomes the Official Insurance Partner of both Inter and AC Milan. The 25-year term is Il Sole 24 Ore’s reading of the contract.
The length of the contract differs between reports. Sportico, citing a person familiar with the terms, valued the deal at $725 million but described a 20-year contract and a record for stadium naming rights. On that basis it would beat the $625 million SoFi is paying for Stan Kroenke’s stadium in Los Angeles.
Annual figures elsewhere show where the deal sits. Crypto.com Arena brings in about $31 million a year, and SoFi Stadium $28 million. Spotify’s Camp Nou deal is worth around €20 million a year. On the 25-year reading, Generali’s average payment sits above the Barcelona deal.
For Inter, regular naming income of that size should lift revenue and the club’s ability to compete in Europe. Generali chairman Andrea Sironi and Group CEO Philippe Donnet said in a joint statement that the stadium will be “a new symbol of Milan” and will strengthen the city’s international profile.
The new ground is meant to bring EURO 2032 matches to Milan
The current stadium has already cost the city a major final. In 2024, UEFA took the 2027 Champions League final away from Milan because of the state of San Siro.
The new venue is meant to change that. Generali Stadium is meant to be one of Italy’s host grounds.
The rebuilt San Siro is among 14 possible EURO 2032 stadiums whose files the Italian federation has sent to UEFA. The federation’s selection will come after UEFA checks the candidates on 11 themes and 120 operational requirements.
