GdS: How Milan and Inter aim to get €120m annual revenue boost from new stadium
AC Milan and Inter want to build a new stadium for one reason above all, and it is not a surprising one: money.
Ahead of the design reveal today, La Gazzetta dello Sport write, the aim of the two clubs is to increase the revenues which are limited by the century-old San Siro. The idea is to transform the stadium into a lever for economic growth and bring the two clubs closer to the revenue levels of their major European rivals.
The gap with others
To highlight things, the Milanese clubs operate in a context where competitors like Barcelona, who in the last El Clasico recorded revenue of €19.1m, a new record in Spain.
They achieved this despite the limited capacity at Camp Nou, considering that ‘only’ 60,000 spectators were in attendance compared to the 104,600 expected when the renovations are completed. Furthermore, the megastore surpassed €800,000 in revenue over the weekend.
This gap is also evident in the financial statements. In their financial statements as of 30 June 2026, Inter and Milan recorded stadium revenues of €90m and €50m, respectively.
Among those who have already submitted their accounts for last season, Manchester United reached €185m, Barcelona €225m, and Real Madrid a whopping €363m, thanks to the boost from the new Bernabeu.
Bridging the gap
Final estimates will be released with the new Economic Feasibility Plan, expected in early 2027. However, the latest documents filed already provide an indication of the project’s economic potential: approximately €120m in aggregate annual revenue, of which just over €80m directly attributable to the stadium and approximately €40m to other commercial activities.
In terms of additional revenue, the outlook is therefore approximately €60m per year for each of the two clubs. Looking at the individual items, the stadium is expected to generate €80.1m annually. The most significant component is the tour and museum, with estimated revenues of €18.1m, followed by naming rights, worth €17.88m.
This figure highlights the importance placed on the possibility of marketing the stadium’s name and building a structured tourism offering around the new San Siro. Tourist visits, considered separately from the tour and the museum, are expected to contribute another €12m.
Corporate events and concerts complete the picture, with an expected annual revenue of €11.4m, and other sponsorships are estimated at €9m. Bars, restaurants, and catering are expected to generate just over €5.2m, while commercial concessions and merchandising, net of costs, are valued at €5.5m.
Parking completes the picture, generating €1m in annual revenue. The proposed model therefore aims to exploit the new facility even on non-matchdays through events, tourism, and commercial activities capable of expanding revenue opportunities.
Not just football
Added to this is €40.3m annually from other commercial activities. The largest component is leisure & entertainment, including commercial activities, which is expected to generate €23.2m. Offices follow, with €8.86m, and parking for retail activities, estimated at €6.88m.
Revenue from the conference centre is estimated at approximately €910,000, with another €420,000 from parking for the offices. This, incidentally, does not include ticketing: both Inter and Milan have consistently stated that the increase in revenue will not come from individual tickets and season tickets, but rather from increased hospitality revenue.
In recent months, clubs have already worked to increase the number of hospitality areas (the latest being the debut of the San Siro Rooftop Experience), but the current structure is not enough to get closer to the big clubs. With the new stadium, the total number of hospitality seats will increase from the current approximately 3,000 to 13,000.
