bet365's open account offer gives new customers £30 in free bets when you deposit and bet £10. While this is bet365's standard welcome offer rather than a tournament-specific promotion, it can be used across the full range of World Cup 2026 markets, making it a straightforward way to get started if you are not yet a bet365 customer ahead of the tournament.
By Jon Fisher, Sports WriterLast updated: 3 June 2026, 09:10AM

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The offer runs in two stages. First you make a qualifying deposit, then you place qualifying bets to release your free bets. Here is the full process:
Open a new bet365 account and claim the offer during registration
Make a qualifying deposit of between £5 and £10
Place qualifying bets to the value of your deposit and allow them to settle
Receive your Bet Credits shortly after your qualifying bets have settled
Use your free bets by selecting "Use Bet Credits" in the bet slip when placing a bet
The key thing to understand is that free bets are not released immediately. Your qualifying bets need to settle first, so factor that in if you are planning to use them for an early tournament match. Returns also exclude the Bet Credits stake, meaning if your free bet wins, you receive the winnings but not the stake amount back.
Min odds, bet and payment method exclusions apply. Time limits and T&Cs apply.
Once your Bet Credits land, you can use them across bet365's World Cup betting markets. bet365 typically offers a wide range of options for major international tournaments, including outright winner, group winner, top goalscorer, match winner, both teams to score, correct score, first goalscorer, and a variety of in-play markets once games are under way.
With £30 in free bets, one approach is to spread them across a few different market types rather than placing them all on a single outcome. For example, you might use one free bet on an outright market early in the tournament, and keep the remainder for in-play or match betting as the group stages progress.
Bear in mind that returns exclude the Bet Credits stake regardless of which market you use them on. Min odds exclusions also apply, so check that your chosen selection meets the minimum odds requirement before placing.
bet365 is one of the largest online bookmakers in the UK and a well-established name in the industry. They offer a broad range of sports markets, with football coverage that extends from the Premier League through to international tournaments including the World Cup.
Their in-play betting offering is particularly strong, with live streaming available on a wide range of matches for customers who meet the eligibility criteria. For a tournament like the World Cup, that combination of live markets and streaming makes them a practical choice for following the football closely.
bet365 is licensed and regulated by the Gambling Commission for UK customers. For more information about our exclusive bet365 bonus code, head over to our dedicated page.
For a new customer who wants to bet on the 2026 World Cup, this offer represents solid value. A £10 deposit returning £30 in free bets is a 3:1 ratio, and bet365's depth of World Cup markets means you have plenty of options for how to use them.
There are a few things worth keeping in mind. The free bets are not instant — you need to place and settle qualifying bets first, so if you sign up close to a match you want to bet on, you may need to plan ahead. Returns also exclude the Bet Credits stake, which affects the net value of any winning free bet. Min odds and payment method exclusions apply to both the qualifying bet and potentially to the free bets themselves.
On balance, if you are planning to follow the World Cup and bet365 is not yet part of your accounts, this offer is a reasonable starting point.
Visit bet365 and click to open a new account
Claim the open account offer during the registration process
Make a qualifying deposit of between £5 and £10 using an eligible payment method
Place qualifying bets to the value of your deposit and allow them to settle
Your Bet Credits will be released shortly after settlement
Select "Use Bet Credits" in the bet slip to place your free bets
bet365's open account offer is a straightforward welcome promotion that translates well to World Cup betting. Depositing £10 to receive £30 in Bet Credits gives new customers a meaningful amount to work with across a tournament that runs over several weeks, with plenty of markets to choose from at every stage.
It is not a World Cup-exclusive deal, but the timing works in your favour if you have been considering joining bet365. Sign up before the matches you want to cover, allow time for your qualifying bets to settle, and your Bet Credits will be in place when you need them.
Full terms and conditions apply. Please gamble responsibly.
New customers only
18+ — please gamble responsibly
Qualifying deposit: between £5 and £10
Free bets value: three times your qualifying deposit in Bet Credits (up to £30)
Qualifying bets must be placed to the value of your deposit and allowed to settle before Bet Credits are released
Returns exclude Bet Credits stake
Min odds, bet and payment method exclusions apply
Time limits apply
Full terms and conditions apply
FAQs - bet365 World Cup Offer