Best Betting Sites UK – Top Online Bookmakers for 2026

Top 10 Best Betting Sites UK

Top Betting Sites for UK Players Reviewed

We've reviewed each bookmaker that made our picks of the best betting sites UK below.

SpreadEx 

First on our list of the best UK betting sites is SpreadEx. The bookie stands out for offering spread betting across over 20 sports, including football, cricket, and cycling. While it also offers fixed odds betting, SpreadEx pays spread betting customers based on how right or wrong they are about a prediction. 

The platform offers new users £60 in free bets when they place a £10 bet. Deposits are fast on SpreadEx, allowing players to fund their accounts within a few minutes. However, withdrawals can take up to 5 days to be reflected. 

Spreadex UK Sportsbook Review

Spreadex Sportsbook Overview

Spreadex stands out by offering both spread betting and fixed odds, making it a versatile choice for experienced bettors. While the platform caters well to high-risk strategies, it may be too complex for beginners.

5/5176 ratings

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Pros and Cons

1. Great spread betting options
2. Mobile compatible
3. Huge selection of odds

1. The interface can be overwhelming to new bettors

Spread betting losses can exceed deposit. Place a £10 fixed odds bet at minimum odds of 1/2 and get 3 x £10 free fixed odds bets, 3 x £5 Total Goals football spread bets and 3 x £5 Winning Favourites spread bets and a £1 racing Race Index spread bet. New Customers Only. T&Cs Apply. 18+ www.gambleaware.org.

bet365

bet365’s name speaks for itself thanks to its reputation among bettors and partnership with big organisations like Stoke City and the PGA Tour. We've added it to our list of the best online betting sites UK because of its football boosts and bonuses. The bookmaker offers bet boosts on selected football matches, especially across the top 5 European leagues. Players will also claim bonuses like Money Back and Free Bets on specific matches.

New customers get £30 in free bets when they bet £10 on bet365. In addition to its mobile app for Android and iOS devices, the betting site offers several instant payment options, including Pay by Bank, Visa Card, and Google Pay. 

Bet365 UK Betting Review

Bet365 Overview

A household name in the UK, bet365 is an experienced and well-established online gaming and betting platform. It offers an impressive selection of casino games, featuring the latest titles, newest additions, popular games, and more. There is also a dedicated sportsbook available that covers the most popular sports and markets in the country. The platform is so easy to use, with everything organised and quick to find. It is also fully compatible with mobile devices, with a dedicated mobile app available to download to both iOS and Android devices.

5/5181 Ratings

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Pros and Cons

1. Recognised top betting brand
2. Fantastic promotions and bonuses
3. Huge selection of sports betting markets

1. Customer support response time

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration Required.

Betfred

Betfred has made our list of the best UK sports betting sites because of its in-play section. The bookie offers live odds for hundreds of matches at any given point. It also allows customers to watch matches across tennis, football, and eSports.

Players signing up for the first time are entitled to get £50 when they bet £10. The betting site has an app for iOS and Android phones that makes accessing the platform easy. 

Betfred UK Betting Review

Betfred Overview

Betfred is a popular and trusted UK betting brand renowned for its user-friendly sportsbook platform and extensive casino game offering. New customers can expect to see generous welcome offers, frequently updated promotions like “Double Delight” and “Hat-Trick Heaven,” and a strong in-play betting experience. The site supports both sports bettors and casino players, providing fantastic slots, table games, and live dealer options. You can also take full advantage of Betfred’s intuitive app and desktop platforms with secure payment methods and reliable customer service. Betfred is a solid choice for both casual bettors and seasoned punters.

4.8/565 Ratings

£50 in Free Bets when you bet £10

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Pros and Cons

1. Established betting site
2. Great offers and promotions
3. Mobile apps for iOS and Android

1. No e-sports coverage

New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.

William Hill 

We included William Hill on our list of the best sports betting sites UK for its eSports options. Players will find odds on events such as Call of Duty, Dota 2, League of Legends, Valorant, and more.

New players can claim £30 in free bets when they bet £10. The bookie also has an app for Android and iOS devices that allows players to access its 30+ sports options. Deposits and withdrawals are available via multiple payment methods, including Maestro, Paysafecard, and PayPal. However, withdrawals can take up to 5 days.

William Hill UK Betting Review

William Hill Overview

A well-established and long-serving sports betting platform in the country, William Hill offers an experienced and well-rounded betting experience for its users. Offering a huge selection of betting markets across an impressive range of sports, there is something for everyone. It features regular promotions to enhance bets, as well as an intuitive and responsive platform, creating a seamless and hassle-free betting experience. The platform is mobile-friendly, and a dedicated mobile app is available for download to iOS and Android devices.

4.6/554 Ratings

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Pros and Cons

1. Trustworthy and reliable brand.
2. Huge range of betting markets.
3. Frequent promotions.

1. Site navigation can be difficult.

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Hot Streak Sports

Next on our list of best betting sites in the UK is Hot Streak, and the bookie stands out for its wide range of promotions. Aside from the welcome bonus that gives new users £20 in free bets when they bet £10, Hot Streak provides much more. Casino lovers can claim 25 free spins on Big Bass Splash 1000 as a welcome bonus when they deposit £5. The bookie also offers Weekly Free Bet Club, Combo Insurance, and 70% Boost on Combo Winnings.

The odds on Hot Streak are quite competitive, offering players the best value for their money. Deposits are straightforward via PayPal, Trustly, and MuchBetter. However, withdrawals may take up to 24 hours to be reflected.

Hot Streak Sports UK Betting Review

Hot Streak Sports Overview

Hot Streak Sports is a fresh UK sportsbook that’s quickly making a name for itself thanks to a user-friendly platform, strong range of markets across popular and niche sports, and appealing new-customer offers such as “Bet £10, Get £20 in free bets.” The site also includes live in-play betting, a Build-A-Bet tool and cash-out options, all wrapped in a clean, intuitive interface that works well on both desktop and mobile. With competitive odds and responsible gambling features under UK regulation, it’s an enjoyable option for casual and regular punters alike.

4.6/578 ratings

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Pros and Cons

1. Offers odds in decimal, fractional, and American formats
2. Mobile app for Android and iOS devices

1. Limited live betting options

New sportsbook customers only. Place £10 first bet at min odds 1/1 to get £20 Free Bet. Stake not returned. Free Bet valid 7 days, min odds 1/1. Settled bets only. One welcome offer per customer, per site (not with 50% Net Loss Refund). 18+. Full T&Cs apply.

Casino Kings

Casino Kings made it to our list of the best betting sites for its wide range of casino games. We found around 300 slot options and over 500 live casino games. Roulette, bingo, baccarat, blackjack, and Sic Bo are among the available games.

Aside from the sports welcome bonus, where players can get £35 when they bet £10, Casino Kings offers a casino welcome bonus as well. New players can claim 100 free spins when they make a first deposit of £20. 

Additionally, the betting site offers competitive odds for sports such as horse racing, football, and Formula 1. Deposits and withdrawals are available via PayviaPhone, Payz, and Neosurf.

Casino Kings UK Sportsbook Review

Casino Kings Overview

Casino Kings offers UK players a comprehensive betting experience alongside its popular online casino. Licensed and regulated by the UK Gambling Commission, it provides a secure and fully compliant environment. The sportsbook covers a broad range of markets—from Premier League football and horse racing to tennis, cricket, and global events. New players can enjoy competitive odds and regular price boosts, as well as in-play betting, adding excitement. Mobile optimisation ensures smooth wagering on the go and a quick sign-up process, reliable payment methods, and ongoing promotions round off the bookmaker.

5/578 Ratings

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Pros and Cons

1. User-friendly interface with 24/7 customer support
2. Simple sign up process
3. Great selection of promotions

1. No dedicated mobile app

New Players Only. Free bet – one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits.

BetMGM

BetMGM is another bookmaker that has made it to our list of the best betting sites UK for its reputation. It has a range of partnerships with organisations such as Newcastle United, Wolverhampton Wanderers, and Tottenham Hotspur. 

New users will get £40 when they bet £10 after signing up. With over 35 sports available, BetMGM stands out for its mobile app. The app is compatible with both Android and iOS devices, allowing players to take the platform with them wherever they go. The good part is that the app offers push notifications, a more secure login, and faster load times, which make the experience worthwhile. 

BetMGM UK Sportsbook Review

BetMGM Sportsbook Overview

BetMGM brings a polished, US-style platform to the UK market with enticing welcome bonuses and loyalty perks. While it’s still gaining ground locally, it offers a promising alternative to more familiar names.

5/55 ratings

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Pros and Cons

1. Strong US brand with growing UK presence.
2. Slick, modern interface with fast navigation.
3. Good welcome offers and loyalty rewards.
4. Backed by Entain (also owns Ladbrokes & Coral).

1. Still building trust and depth in the UK market.
2. Market coverage not as deep as more established brands.

New cust only. 7 days to place a qualifying bet of £10 at Evens (1/1) for 2 x £10 Free Bets (min odds 2/1) & 2 x £10 Free Accas (trebles & above at min odds per line 1/2). Expires 14/03/25 23:59. Cannot be used on e-sports & non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply.

Quinnbet 

Next on our list of the best betting sites in the UK is Quinnbet. Players who enjoy betting on virtual sports will find this platform particularly intriguing. The bookie offers Superbike racing, horse racing, Force1, Darts, Steeplechase, penalty shootouts, and more. Most of these games take 2 or 3 minutes to conclude, so players don't have to wait as long as in traditional sports before settling their bets.

With Quinnbet, new users get 50% back up of up to £50 as a free bet after signing up. Despite offering over 25 sports, the odds are not the most competitive. Nevertheless, deposits are instant via Mastercard and Visa.

Quinnbet UK Betting Review

Quinnbet Overview

QuinnBet is a UK-licensed online bookmaker and casino launched in 2017, offering a solid alternative to the major betting brands. Its sportsbook covers all core markets—especially football, horse racing, tennis, and American sports—while its racing coverage and frequent daily offers stand out. QuinnBet is recognised for its regular promotions, including free bets, rebates, and odds boosts that cater to casual bettors. The site and mobile app are easy to use and completely free to download on both iOS and Android. Customer service is positive, and withdrawals are quick. However, payment options are somewhat limited compared to those of other competitors.

4.7/592 Ratings

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Pros and Cons

1. Large selection of promotions
2. Virtual sports betting markets
3. Easy signup process

1. Customers must create an account to explore the site fully

18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org. Gamble Responsibly

Tote 

Players who enjoy pool betting will find signing up with Tote interesting. The bookie allows customers to wager on horse racing by playing placepot bets. The odds are not fixed, and the winners share the pool after the bookmaker takes a commission.

We also added Tote to our list of the best betting sites for offering fixed odds on over 25 sports, including NASCAR, football, and table tennis. The bookie offers new users £30 in free bets when they bet £10. It also has a mobile app that allows iOS and Android users wager from any location. 

Tote UK Sportsbook Review

Tote Sportsbook Overview

Tote is a niche sportsbook focused almost entirely on horse racing, offering unique pool betting options rather than fixed odds. It's ideal for racing enthusiasts but lacks broader sports market appeal.

4.7/589 ratings

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Pros and Cons

1. Top pool betting site in the country
2. Attractive interface
3. Good range of sports

1. Limited fixed odds betting

New customers online only. Eligibility restrictions apply. One welcome offer per customer. Bet a minimum of £/€10 at odds of 1/1 (2.0) or greater across sports or racing (if EW then min £/€10 Win + £/€10 Place) within 7 days of registration to qualify. Receive £/€20 Tote Credit, £/€10 sports Free Bet and 20 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. Qualifying bet is the first racing pool or sports bet added to the bet slip. 7-day expiry. 18+. Full T&Cs apply. Gambleaware.org.

Coral 

Last on our list of the best online betting sites in the UK is Coral. We've included it for its wide range of payment methods, including Skrill, Apple Pay, PaybyBank, and PaysafeCard. Whilst deposits are instant via most payment methods, withdrawals can take up to 5 days to be reflected.

Signing up on Coral gives new players £50 in free bets. They can use this bonus to bet on over 30 sports, including table tennis, football, and politics. The bookie also offers odds boost and a tote guaranteed placepot for horse racing.

Coral UK Betting Review

Coral Overview

Coral - Another well-known platform in the country, Coral offers an experienced and interactive online gaming and betting experience. It has a huge casino gaming library with thousands of games to cater to many different playing preferences. It features regular promotions to help its customers get the most out of their time on the platform. It is also mobile-friendly, with a dedicated mobile app available enabling users to enjoy their favourite games, place bets, and access their accounts while on the go!

4.9/581 Ratings

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Pros and Cons

1. Fantastic build your bet function
2. Wide range of betting markets
3. Well established bookmaker

1. No VIP program

18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £/€10 bet within 14 days of account reg at min odds 1/2 to get 5x £/€10 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.    

How We Rank the Best Betting Sites

We considered several factors before adding any platform to our list of the best betting sites. See some of them below.

UK Gambling Commission Licence

Your safety and security are the most important things to us. Therefore, we check for the betting site's license before adding it to our review. All the bookmakers in our list of the best betting sites are licensed by the UK Gambling Commission (UKGC). The best betting sites are compliant with regulations and offer responsible gambling tools. If you have a dispute, it's easier to file and pursue it because they're accountable to the UKGC.

Odds and Market depth

Odds determine your potential payouts. Therefore, we focused on bookmakers that offer competitive odds to get the best value for your money. Platforms like bet365 and Coral offer odds boosts on certain sports to make the experience even more worthwhile.

In addition to odds, we checked the available sports markets. The majority of our additions to this review of the best betting sites offer at least 20 sports. This gives you a variety of options to jump on. Most offer several markets on football, basketball, tennis, and horse racing.

Welcome offers and ongoing promotions

Nothing beats having a soft landing on your chosen online bookmaker. That's why we added only bookmakers with a welcome bonus. This allows you to explore the available markets without necessarily spending your own money. 

However, the best betting sites don't offer welcome bonuses alone. They provide other promotions, including time-bound and long-term offers. Players will find free bets, free spins, matched deposit bonuses, bet insurance, and combo boost on our selected bookmakers.

Payment Methods (PayPal, Apple Pay, Cards)

Fast deposits and withdrawals enhance the user experience on a betting platform. That's why we looked out for bookmakers with an array of payment methods bettors are already familiar with. Most of the bookmakers in our review offer payments via MasterCard, Visa, Apple Pay, PayPal, and Pay by Bank. These options facilitate fast payments. 

Withdrawal Speed

We understand the frustration of waiting for your money to reflect in your bank account. Therefore, the best betting sites offer fast withdrawals. As a result, we included bookmakers whose withdrawal process takes an average of 24 hours. While some may take longer, most let you claim your winnings within hours. You can use PayPal, Skrill, Neteller, or Trustly. With bank transfers, withdrawals may take up to 5 days to be reflected in your account.

Mobile App Quality

Everyone is busy, and it's only right for a bookmaker to allow players access their platforms even on the go. That's why we included only bookmakers with a mobile app.

The best UK betting sites not only offer apps for both Android and iOS devices but also enhance the user experience. A top mobile app offers unique features such as push notifications and biometric login, so players can personalise their experience.

Customer Support

One way to identify a legal betting site in the UK is to check the customer support section. The best betting sites offer an array of customer support channels so players can easily reach out whenever they run into issues.

We've included only bookmakers that provide 24/7 support so players can contact them round the clock. Live chat, phone numbers, and email addresses are among the channels the best betting sites in the UK provide. They also have a fast response time, so customers don't feel left hanging. 

Responsible Gambling Tools

Another way to determine whether a betting site is legal in the UK is to check whether it offers responsible gambling tools. This is one of the features a licensed platform must offer as mandated by the UKGC.

Therefore, we checked out responsible gambling tools like deposit limits, reality checks, and timeouts. We also ensured all our chosen bookmakers offer links to GamStop for players to sign up for self-exclusion when needed.

Are Betting Sites Legal in the UK?

If you're new to betting and wondering whether it's legal to sign up with a bookmaker, your concerns are valid. However, we can confirm that betting is legal in the UK and that gambling activities are controlled by the UK Gambling Commission. Therefore, all betting sites looking to operate in the UK must obtain a license from the UKGC.

For your safety and security, signing up with a UKGC-licensed betting site is essential. This enables you to deposit and wager without fear of not receiving your payout if you win. In any case of dispute, the UKGC will also fight for you.

The best betting sites also provide responsible gambling tools. These are mandatory features that must be included to protect customers. That's why you'll find options like deposit limits, loss limits, and timeouts. A betting site like Betfred even offers global limits by preventing you from depositing if you have a negative net spending on the platform. 

Additionally, all UK bookmakers must offer a self-exclusion programme. They must also collaborate with GamStop to help players exclude themselves from all gambling activities on UKGC-regulated platforms.

How to Choose the Best Betting Site for You

Whether you want to bet on football or live matches, there is a bookmaker for you. Here is how to select the best betting sites that meet your needs.

Football Bettors 

If you're looking to bet on football matches, select a bookmaker with odds for football. We recommend focusing on finding the best online betting sites that offer odds for leagues you're already familiar with. BetMGM, bet365, and William Hill are some of the best betting sites you can try. 

Accumulator Players

An accumulator allows you to combine more than one selection into your bet slip. This increases your potential payouts significantly. If you want to place accumulator bets, look for the best betting sites that offer this option across all major sports. We recommend choosing a platform that provides a percentage boost on accumulator picks. Hot streak is an example with a 70% Boost on Combo Winnings.

In-Play Bettors

Betting gets more exciting when you wager on live matches. It's as though you're involved in the game. So, if that's what you're interested in, look out for the best sports betting sites with this option. You'll find “Live" or “In Play" on these platforms. For the best experience, choose platforms that offer live streaming. Betfred, bet365, and Coral are the best betting sites for this feature.

Casual vs High-Stakes Bettors

If you're just starting out, it's best to play within your means. Therefore, look for a bookmaker with a low minimum deposit amount. SpreadEx, Coral, and Tote all offer deposits as low as £5. If you're a high roller, ensure you wager only what you can afford to lose and remember that winning is not guaranteed.

Best Betting Sites by Category

In order to help you select your preferred betting site, we've classified our selected picks into categories.

Best Betting Site for Football

We'll recommend bet365 as the go-to platform if you want to bet on football. The betting site offers odds on both domestic and international events. You can bet on the Premier League, FIFA World Cup, EFL Championship, and the UEFA Champions League. It also provides odds boosts for selected football events.

Best Betting Site for Accumulators

Hot Streak is your best bet if you want to wager on accumulator picks. The betting site offers a 70% increase on your combo winnings. You can also combine boosted bet builder and fixed odds boosts to get even more potential returns.

Best Betting Site for In-Play Betting 

For in-play betting, the best choice is one with odds for most events. Betfred stands out for this, with odds that reflect what's happening in the game. We also recommend Betfred because it offers live streaming, allowing you to watch your preferred players.

Best Betting Site for Beginners

The best bookmaker for beginners is one with a simple interface that makes registration and navigation easy. We'll recommend Casino Kings because signing up is straightforward and all the main features are clearly visible from the menu. It also provides a welcome bonus to allow newbies explore the available matches. Players get £35 free bets when they bet £10.

Best Betting Site for High Rollers

If you're a high roller, sign up with William Hill. The bookie allows you to deposit up to £99,000 using Visa, Mastercard, or Maestro. You can also withdraw up to £99,000 using Paysafecard. 

Best Betting Site for Fast Withdrawals

Players looking for fast withdrawals can choose Coral. The bookmaker allows customers to withdraw their money within a few hours. For instance, players can use Visa Fast Funds to receive payouts within 4 hours into their UK bank accounts. 

Best Betting Site for Low Minimum Deposit 

Several of the best betting sites in the UK offer low minimum deposit amounts. If we have to pick one, we'll choose Tote. Aside from allowing you to deposit as low as £5, you can fund your account instantly with Visa and Mastercard.

Betting Site Bonuses Explained

If you're new to betting, you may get confused about how bonuses work. To help you get a full grasp, we've broken down some of the terms below.

“Bet X Get X”

You'll usually find a bonus description with “Bet X, Get X." For instance, the SpreadEx welcome bonus is described as“Bet £10, Get £60." This means you must wager at least £10 to receive a £60 bonus. If you wager an amount lower than £10, you'll not qualify to receive the £60 bonus.

Wagering Requirements 

For most welcome bonuses, you must wager the deposit or bonus amount a certain number of times before you can withdraw it. This is called wagering requirements. For example, Casino Kings offers £35 in free bets when you deposit £10. You need to wager the free bet amount once at minimum odds of 1.5 to be eligible for withdrawals. Some bookies may have wagering requirements of 2x or 3x.

Odds Restrictions 

As part of the wagering requirements, most bonuses require you to wager your deposit or bonus at certain odds. For instance, BetMGM gives you £40 when you bet £10 at odds of 1/1 or higher. If you fail to meet these odds, you'll not receive the bonus.

Validity Period

Bonuses claimed are not available forever. You must use them within the timeframe stated by the bookmaker. For example, William Hill offer £30 in free bets when you bet £10. Once you receive the free bet, you have 7 days to use it, or it expires.

Payment Methods on UK Betting Sites

The best sports betting sites in the UK offer payment options you're already using for your day-to-day transactions. Therefore, completing transactions shouldn't be a problem. Here are some of the typical payment options you'll find at the best betting sites UK.

• Debit cards (Visa Card, MasterCard, Maestro)

• Bank transfer 

• eWallets (PayPal, PaysafeCard, Skrill, Neteller, Neosurf).

• Apple Pay 

• Google Pay

• Pay by Bank

• Direct Debit 

• Cheque 

Deposits are usually instant, especially if you use a debit card, Apple Pay, or Google Pay at BetMGM, Hot Streak, or SpreadEx. Another new payment method that the best betting sites have started to adopt is Pay by Bank. You'll deposit directly from your bank app using online banking within minutes. bet365 and Coral offer this option. However, while bank transfer deposits are usually completed within 24 hours, you may have to wait up to 5 days.

Withdrawals often take longer than deposits. Nevertheless, the best betting sites UK ensure you receive your payout on the same day via eWallets such as PayPal, Neteller, and Skrill. If you want to withdraw using bank transfers, you may have to wait up to 5 days.

Mobile Betting Sites & Apps

You no longer need to sit in front of your desktop to place a bet. You can wager even on the go on your phone by accessing bookmakers on your mobile browser. The best betting sites also offer mobile apps for Android and iOS devices, providing a personalised experience. 

While the mobile website also allows you to wager on the go, its features are limited compared to the mobile app. For instance, you're kept logged in to your account in a mobile app, so you don't have to re-enter your login details every time you access your account. 

Additionally, mobile apps include push notifications to keep you updated on the latest bonuses. Some apps also support biometric and PIN-based login, providing greater security against unauthorised access. Live betting is also most interesting on the app because you can react faster to valuable odds.

New Betting Sites in the UK

There is a continuous influx of new betting sites in the UK, giving bettors a variety of options. New betting sites are those that launched sports and casino services in the UK in the last year or two. 

Because they are new, they come with certain features that make them irresistible to customers. Here are some of their features.

• Modern User Interface: New betting sites offer features most older bookmakers don’t have. For instance, Tote offers AI features in its live chat customer support. This feature helps you search the bookmaker and provide accurate answers to your queries. This way, you won't need to wait for a customer service representative to solve your issues.

• Aggressive Bonuses: A new betting site will also offer you bonuses that will pique your interest immediately. They do this to attract you from other older betting sites. Joining them boosts your bankroll more.

Despite the positives, here are a few downsides of new betting sites.

• Less Brand Trust: Bookies like bet365, William Hill, BetMGM, and Betfred have built reputations over the years that make it easy for bettors to trust them. New betting sites will struggle to have the kind of trust.

• Fewer Features: While they offer modern features, new betting sites generally offer fewer features overall. A few betting markets or payment methods may be missing.

Common Mistakes When Choosing a Betting Site

There is no doubt that having a variety of betting sites to choose from is an advantage. However, it could lead many newbies to mistakes as well. Here are the common mistakes to avoid when choosing a bookmaker.

• Chasing the Biggest Bonus: Bonuses are not everything. Rather than focus on getting the biggest bonuses, check if the bookmaker offers your preferred sports and other market varieties, in case you want to explore. Pay attention to the payment section to see if the bookmaker provides fast withdrawals. If you want to join a betting site for its big bonus, ensure you read the terms and conditions. Some bookmakers offer bonuses with wagering requirements that are unrealistic to meet. 

• Ignoring Withdrawal Terms: Getting your money out after winning is the ultimate goal of betting. Check if the bookie has a simple withdrawal process. Some betting sites may delay your payouts without reason. Once you've passed verification, withdrawals should be reflected in your account within 24 hours. Only bank transfers can take up to 5 days. Additionally, check for withdrawal limits, bonus wagering requirements, and hidden fees.

• Using Unlicensed Sites: For your safety, we'll always recommend signing up with a UKGC-licensed bookmaker. Platforms without a reputable license are a no-no. They don't prioritise your security and may not protect you in the event of disputes.

• Not Checking Odds on Your Sport: The odds attached to your preferred match determine your potential payout. Therefore, compare odds across the best betting sites before you choose a platform. While odds should not be the only reason to choose a betting site, their importance cannot be overemphasised. 

• Betting Without Limits: Irrespective of the bookmaker you choose, always have a budget. Set monthly or weekly budgets and wager only what you can afford to lose. Additionally, knowing when to take a break is key.

Responsible Gambling on UK Betting Sites

The UKGC is big on responsible gambling and has mandated all bookmakers to provide tools to help bettors. As a result, the best betting sites in the UK will undergo verification checks by asking for a government-issued ID and proof of address to verify your age, identity, and address.

Additionally, they offer tools such as timeouts, reality checks, deposit limits, and self-exclusion to help players stay in control. The best betting sites licensed by the UKGC must also collaborate with GamStop to provide a self-exclusion programme that restricts players from gambling across all UK betting sites. Bettors who are already feeling overwhelmed by gambling can reach out to GambleAware and GamCare.

Conclusion

Now that you've seen our list of the best betting sites UK, you can select one that meets your needs. Before making a selection, consider licensing and security for your safety. Ensure the bookie uses strong SSL encryption to protect your data. We recommend only signing up with a UKGC-licensed bookmaker.

Additionally, pay attention to responsible gambling tools. Have a budget, set deposit limits, and take some time off from gambling when needed. Before selecting your preferred bookmaker, prioritise everything that makes your time enjoyable. Therefore, consider bonuses and promotions, odds and markets, customer support, and mobile compatibility.