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Darts sensation Littler announces sponsorship mega-deal
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Rob Ellis
LiveScore
Luke Littler reached the PDC World Darts Championship final last month
Luke Littler reached the PDC World Darts Championship final last month

Teenage wonderkid Luke Littler has signed a multi-year partnership with Target Darts.

Littler, 17, shot to fame last month when he reached the final of the PDC World Darts Championship, going on to defeat Michael van Gerwen in the Bahrain Darts Masters showpiece.

The Cheshire native, nicknamed The Nuke, has now capitalised on his global appeal with a new range of products.

Littler said: "It's a really special moment to be signing a long-term deal with Target Darts.

"They have supported me through the Elite1 program since I was 12 and I look forward to continuing this great relationship into the future.

"With Target, I have access to the best gear in darts, such as the K-Flex flights I've used since I got them in my goody bag at the Target launch!

Luke Littler has signed a commercial partnership with Target Darts
Luke Littler has signed a commercial partnership with Target Darts

"The support and attention to detail Target provide has been massive in helping to evolve my game. I'm delighted that together we are launching the new range of The Nuke products offering something for players of all abilities.

"The last few months have been a whirlwind but one of the best things has been hearing how many new people are taking up darts and I really hope these products will help inspire the next generation of players."

Darts fans will now be able to get their hands on The Nuke Loadout darts, The Nuke Brass 22-piece set, a playing shirt as worn on stage by Littler at Alexandra Palace and a darts wallet.

Target Darts chairman Garry Plummer added: "We believe that the best players in the world deserve the best darts in the world and we are honoured that Luke has put his trust in us and committed to a multi-year deal with Target.

"We pride ourselves on our ability to find and nurture the very best young talent. Luke is now a shining example to all the players in our Elite1 program, and young people in general, of what can be achieved with hard work and the right team by your side.

"We are excited to continue our great partnership and to help Luke bring home many more titles in the years to come."

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