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How to Place a Bet Online: Guide to Online Betting at UK Sportsbooks

Sports betting has been a staple of UK culture for centuries. From days at the races to casual wagers down the pub, betting has even found its way into our day-to-day language. So, it’s unsurprising that the convenience of online betting has flooded the nation. If you’re interested in getting involved for the first time, there can be a lot of initial information to wade through. To help with that, we’ve compiled this guide to help you through the basics of online betting so you can dive in quickly and learn as you go!

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Understanding Online Betting Basics

Let’s start with the extreme basics. Online betting is exactly the same as in-person betting, where you place money on a potential outcome at odds set by the bookie. If you win, you’ll gain money according to the odds you bet at, and if you lose, the sportsbook keeps your stake. The main difference is that it’s all automated online, and you can often find everything in one place rather than going to different places and people for different betting markets and sports. 

Online betting is super convenient for potential punters. Not only does it allow you to browse hundreds of betting markets on a single site, but you can also compare odds and prices between multiple sites. Additionally, you can do online betting from home or even on the go if you opt for mobile betting. 

Online gambling, in general, is a tricky thing in terms of legality, with many countries across the world banning it outright. The UK has extensive regulations around online betting, allowing for much more access to it than in most places, but with a lot of legal requirements to follow. 

In the UK, all gamblers must be at least 18 years old to participate, and there are many restrictions on the types of payment methods available to help restrict erratic and dangerous spending behaviour. Additionally, all gambling businesses operating in the UK must be licensed by the UK Gambling Commission or another approved regulator. This isn’t limited to betting sites; it includes online casinos, bingo sites and poker rooms. A good casino license doesn’t just prove a site is legal; it demonstrates the legitimacy of the business and guarantees a degree of safety while using it.

So when betting in the UK, ensure you’re following gambling laws and always play at licensed websites. 

How to Place a Bet Online

Now, to get you started, let's take a detailed look at how you go about placing your very first bet! Starting with nothing, we’ll go through how to open an account, get money to stake and then even what happens when you win:

Registering an Account

First things first, to bet online, you’ll need an account with a sportsbook. The UK is home to dozens of fantastic options, and you’ll find a plethora of reviews for them right here on Livescore! Look through our reviews and find a bookie that covers the events you’re interested in, has features that appeal to you and has a welcome offer that you think is worth your time. 

Click our link to reach the signup page, and simply follow the on-screen instructions, inputting data where necessary. We should mention that online gambling sites often ask for very personal information and will later conduct background checks to ensure that you’re as legitimate as the site is. You can read through a website’s privacy policy if you’re worried, but otherwise, the signup process is dead easy. 

Depositing Funds

Once you have your new account, you’ll need money to bet with. You’ll find the banking tab in your new account (it may be called something else, like payments or the ‘cashier’), where you can move money into and out of your account. 

Making your very first deposit can be a little tricky, as you’ll need to meet all the requirements laid out by your welcome offer to ensure you qualify for it. But in the future, you’ll have a lot of flexibility in how you transfer funds. 

Most good betting sites offer a handful of trustworthy payment options like Visa and MasterCard debit cards, PayPal, Skrill and Neteller. Whichever method you choose, just be sure that you’re picking one that matches the amount of money you want to transfer and remember that later down the line, you’ll have to withdraw using that same method.

Placing Your First Bet

Now for the exciting part! Placing your first bet really isn’t that daunting, especially if you start off small. Going straight for the huge multiples on your first turn isn’t a good idea for anyone inexperienced. 

Do a bit of research on the event you want to bet on and consider the odds on the site. For most sportsbooks, you click on the odds you want to bet on, and this will add the wager to your betting slip, often found on the right side of the screen. Then, you input how much you want to stake, ensuring it falls within your budget. Most sportsbooks will then show you the potential winnings if your bet pays out. 

Simply confirm the bet once you’re sure it’s right and wait for the event to take place. 

Withdrawing Winnings

If you get lucky and win a big wager, you can look at withdrawing your winnings. This is a little more complicated than making your first deposit, though. 

First, you aren’t allowed to withdraw money from a sportsbook until you’ve verified your account. This requires submitting official documentation to prove you’re a real person, and often also a KYC background check. However, once you’ve completed this, subsequent withdrawals should be simple and quick. 

Many sportsbooks have a minimum withdrawal limit, so you can’t withdraw unless you have enough. And this limit may change depending on which withdrawal method you use. But beware, because you can’t choose just any withdrawal method; you have to use one you’ve already used to make a deposit — if you deposited with a method that doesn’t support withdrawals, you’ll instead default to direct bank transfers. 

Assuming your account is verified, you have enough money in your account and have chosen a suitable method, all you need to do is input how much you want to withdraw and hit confirm. The request will be processed by the sportsbook, and your money should reach you swiftly (wait times will vary between withdrawal methods). 

Choosing a Betting Platform

There are many factors to consider when picking the online sportsbook you want to bet with. Here are the features we believe are most important when browsing bookies:

Licensing and Regulation

In the UK, all betting sites must be licensed by the UKGC or another approved regulator; this includes the MGA, AGCC and GBGA. That’s a lot of seemingly random letters, but rest assured that seeing them represented at a betting site is a confirmation of its quality. 

Gambling regulation in the UK ensures that online betting sites are not only reputable and legitimate (and free of crime) but also that they respect and uphold customer rights. When you play at a licensed gambling site, you know your withdrawal requests will be honoured, your data will be protected and that all content is fair. 

However, as a rule, if you’re betting in the UK, never bother with a website that isn’t licensed — if you can even access it in the first place, it probably isn’t worth your time anyway. 

User Interface and Accessibility

This can be a very subjective issue, as you want to be using a website with a design and layout that match the way you want to work. While the basic layout of sportsbooks is mostly standardised, you’ll find different sites display odds in unique ways, have a focus on mobile adaptation, or just use colours that you prefer.

As such, we recommend you take a look at the website in general before signing up. Look for features that appeal to you and consider how well you get on with the site. Also, you might need to look for various accessibility features like multi-lingual customer support or text size variations.

While this won’t affect the outcome of your bets, it’s still important to ensure that you feel comfortable using your chosen sportsbook and can make your bets in comfort.

Range of Betting Options

There’s no point in betting at a sportsbook that doesn’t support betting markets that you’re interested in. When we recommend a sportsbook, we aim to promote sites with lots of different betting options to ensure as many of our readers as possible will be happy with it, but you only have to worry about your personal needs. 

So take a look at the various sports and betting markets available, the types of bets you can make at the site, and see if they align with the types of bets you want to make! This isn’t just a matter of them covering your favourite sport — look at what you can bet on too, and what the site provides to make it as easy as possible to make the bet you want!

Promotions and Bonuses

While this isn’t a must-have, we all love some good bonuses to prop up our regular betting habits. This can be anything from bonus funds and free bets to cashback to insurance promos. The promotional lineup between different sportsbooks can vary wildly, and many sites will try to set themselves apart with unique deals you can’t find anywhere else.

While promotional offers can be flashy and appealing, do your best to look for a sportsbook with a range of deals that appeal to you and the things you like to bet on, especially as many bonuses are sport-specific. Additionally, look for a site with reasonable bonus T&Cs to ensure you can make the most of any promo you choose to claim. 

Payment Methods

There’s no point in signing up for a sportsbook that doesn’t support a payment method you can use. Most online sportsbooks list their payment options either at the bottom of the page or somewhere in the FAQs if you want to check them out before signing up. Look for methods you have access to and are well suited to your budget. 

Additionally, check the various transaction limits, especially the minimum withdrawal amount (some sportsbooks won’t let you withdraw unless you have at least £50!) and any transaction fees. 

Guide to Football Bets

Unsurprisingly, football is the most popular sport to bet on in the UK, and you can find a huge range of betting options at the top UK sportsbooks. Online football betting is much the same as in-person betting, with similar odds and betting options available. However, online betting offers you a much wider range of options and has tools to improve and simplify the betting experience. In specific, if you’re trying to make complicated multi-bets, you can turn to the bet builder for structure and guidance. 

On top of this, you’ll find many football promotions, including free bets, cashback, and insurance deals. So, if you’re looking for a little more security or just love the feeling of making bets for nothing, online football betting has a lot to offer you. 

Guide to Horse Racing Bets

While horse racing doesn’t have the same level of universal popularity as football, it is still one of the biggest names in sports betting. The races are almost entirely enmeshed with betting, so you know you’ll find a plethora of excellent options at online sportsbooks. 

Horse race betting, in particular, can get quite confusing thanks to just how many participants and races go on all at once. This is where online sportsbooks can really shine, making it easy to sort through the various odds and racers with the click of a button, and placing your bets is even easier. Using bet builders, you can add dozens of selections to multi-bets, making full use of those huge special racing bets like Luckys, Yankees and Canadians. 

Guide to Accumulators

Accumulators are the most common type of multiple you’ll find at online sportsbooks. These bets are made up of four or more separate bets that come together to form one larger one. However, in order for you to win this bet, every single leg of the accumulator (each separate bet you make) must win. If even one loses, you’ll win nothing. 

So, while there’s a lot more risk involved with this form of betting, the potential payout increases exponentially with each leg you add. As such, accumulators are known for paying out hand over foot in the case that they win, even when the individual legs of one may be relatively low stakes. Accas are very popular with football bettors in particular, and you’ll find many deals surrounding them. They also pop up in horse racing a lot, where they’re combined with other smaller and larger multiples to form huge bets to cover entire race days. 

Guide to Bet Builders

Bet builders are tools you find at online sportsbooks that assist in forming those larger wagers that require you to juggle many different odds and stakes at once. A bet builder can keep you abreast of your odds as they change, let you look at all your legs in one place, and even show you your potential payout, which also updates as you add more.

Bet builders are often not available across all sports, with just a few having the tool built into them, and you’ll find it on that sport’s betting page. However, the biggest sportsbooks will usually have bet builders to cover all of the popular ones, including football, horse racing, basketball, cricket, tennis and golf. 

Responsible Gambling

Online sports betting is convenient and often thrilling too, but having your sportsbook so close to hand can make it all the easier to get carried away. It’s imperative that you practise responsible gambling habits, maintaining a healthy relationship with the hobby rather — nothing makes a gamble sour faster than realising that you’ve gone over budget. 

Luckily, sportsbooks in the UK are all well-equipped to help you control your spending. You’ll find plenty of responsible gambling tools to take advantage of and numbers you can contact if you need expert advice. 

For now, here are some things you can do today to help keep your gambling under control:

  • Set a deposit limit — one of the main tools you find at online sportsbooks is the deposit limit (you can also set loss, wagering and time limits if you prefer). Setting one will help you keep to budget, even when you feel like pushing it a bit further. 

  • Track your spending — if we want to maintain control of our habits, we first need a good understanding of them. By tracking how much you wager and when you’re most likely to spend more than you should, you can better take steps to combat bad behaviours. 

  • Tell a friend or family member — it’s well known that people stick to habits better when they have someone holding them accountable. So tell someone close to you so they can help you stay in line and give you a reality check when you need one.